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Citizen, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.
Fueled by the era’s risk-taking ethos, Joseph Bulova presented one innovation after the next. Ultimately opening a small store in downtown New York City that would mark the beginning of his lifelong quest: to craft supreme quality timepieces for an ever-changing and dynamic landscape.Bulova’s industry innovations included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.
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